Certificates

Prepare for advancements within your workplace.

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General Information

If your goal is to empower yourself to meet the growing expectations of today’s business world, let Aston American University help inspire you. Motivating yourself to support your aspirations may be the best investment you can make for the future you envision. Imagine utilizing the most effective business principles at your workplace. Prepare for advancements as you gain newly acquired marketable skills, stronger business communication and critical thinking capabilities. Are you ready to apply effective real-world application with your current experience? Be ready to showcase your leadership potential and passion to succeed. 

Certificate courses are instructed by highly educated and qualified instructors who hold doctoral and master’s level degrees. Their corporate business experience will be an asset to you because Aston American University instructors will also provide mentorship. By taking the next step to improve your understanding of business with Aston American University, you’ll be on your way to applying real-world business concepts, contributing to the world around you.

Entrepreneurship Certificate  |  Requires 6 completed credits: (2 courses, 3 credits each)

Explore the foundations of launching a new business and gain insights that entrepreneurs must face when developing a new business opportunity. Students who complete the Certificate Program in Entrepreneurship will be able to: 

1. Describe the importance of accountability, creativity, and problem-solving related to starting a business.
2. Develop a feasible business plan.
3. Explore the current problems small businesses face from a global perspective.

4. Compare and contrast the legal forms of small business ownership.
5. Examine government regulations for a small business.
6. Explore positive and negative aspects of different business types and franchises.
7. Discuss the strategic planning process for small businesses with respect to financing and operational aspects.

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Marketing Certificate  |  Requires 6 completed credits: (2 courses, 3 credits each) 

Learn to strategically communicate the value proposition of a business’s products and services to consumers or other businesses to ensure economic viability. Students who complete the Certificate Program in Marketing will be able to: 

1. Analyze the importance of marketing in an organization with an emphasis on specific strategies for economic viability.
2. Explore the similarities and differences in international marketing as it relates to cultural, economic, political, social and physical dimensions of the environment.
3. Examine the five stages of the customer decision-making process model.
4. Summarize how to establish a global vision through marketing research.
5. Interpret global marketing strategies through planning and organizing.
6. Examine international marketing channels.
7. Analyze integrated marketing communication and internal advertising.
8. Understand global personal selling and sales management.
9. Describe pricing for international markets.

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Human Resources Certificate  |  Requires 6 completed credits: (2 courses, 3 credits each)

Understand the essential roles and functions of effectively managing people within an organization. 

Students who complete the Certificate Program in Human Resources (HR) will be able to:
1. Explain policies and cultural diversity in the workplace.
2. Identify trends in workplace diversity.
3. Discuss employee performance evaluations and compensation in the workplace.
4. Explain the importance of quantitative measurements in a performance evaluation.
5. Comprehend components of compensation and salary structure programs.
6. Describe the HR Planning Process.
7. Explain the process and benefits of organizational training and development.

 
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Finance Certificate  |  Requires 6 completed credits: (2 courses, 3 credits each) 

Examine the role of financial managers and the financial market environment in which firms operate. 

Students who complete the Certificate Program in Finance will be able to:
1. Professionally communicate and define business finance and the primary roles of the financial manager.
2. Accurately identify the functions of financial institutions and markets.
3. Utilize a basic accounting equation and financial statement.
4. Comprehend financial leverage in a global economy.
5. Identify the different uses of accounting information in businesses.
6. Summarize and explain different accounting methods the cycles.
7. Distinguish the difference between accounts payable and accounts receivable.
8. Construct a balance worksheet using assets, liabilities, and capital.

 
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Academic Calendar

The certificate program is on a rolling admission and students may apply at any time. Courses are based on a flexible and self-learning structure to accommodate each student’s business and personal responsibilities.

Exam System and Course Passing

Students are required to pass a final examination at the end of each course. A minimum score of 70% on the final examination is needed in order to successfully pass the course.

E-Learning System

The e-learning system is an online educational management system with tailored course materials where students and lecturers interact. Course materials include: presentations, readings, videos, assignments, quizzes, and a final exam. Following enrollment, a unique username and password will be issued for each student to access the e-learning platform. Students of Aston American University may login the system with their username and password.